Pengaruh quality service, perceived quality terhadap brand equity dengan brand image sebagai variabel intervening
نویسندگان
چکیده
Pandemi Covid-19 sudah berlangsung sejak awal 2020 dan hingga kini belum bisa ditangani dengan sepenuhnya (Kompas.com, 2020). Tidak dipungkiri dimasa pandemi ragam alternatif penawaran aplikasi pembelajaran online, kian laku dikalangan kaum intelek yang mengharuskan penguasaan teknologi secara seimbang (Alifarose Syahda Zahra, Melihat fenomena terjadi, banyak penyedia jasa jaringan telekomunikasi mengambil sejumlah langkah untuk mendukung pemerintah dalam mengatasi COVID-19 (Maarif,
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ژورنال
عنوان ژورنال: Kinerja: Jurnal Ekonomi dan Manajemen
سال: 2022
ISSN: ['2528-1127', '1907-3011']
DOI: https://doi.org/10.30872/jkin.v18i4.10526